1. September 2008

43 kleine Viral Marketing Tipps

Jennifer Osborne hat auf der “SES San Jose 2008″ 43 Tipps zum Thema virales Marketing zusammengetragen und auf ihrer Webseite veröffentlicht. Die Tipps resultieren aus Vorträgen von verschiedenen Marketing-Experten. Meine persönlichen Favoriten sind:

12) Use an Influence the Influencer’s Strategy. Identity who influences the space and where do these people get their news? This is where you need to start building relationships.

14) Consider hiring a cartoonist to write a cartoon people (including influencer’s) would want to link to.

28) Amateur video tends to do better than polished corporate content. Flip video camera makes it really easy to shoot video, down load it and then upload to YouTube.

33) Try Try again. Most viral efforts don’t take off; every try improves your next marketing campaign.

41) The best way to come up with good ideas is to identify a problem that your customers want to solve. Spend some time on forums and see what problems people are talking about so you can create a campaign around it.

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