Die erfolgreichsten Viral Marketing Videos des Jahres 2007

Viral Marketing at its best! Die Financial Times hat die 5 erfolgreichsten Viral Marketing Videos des Jahres 2007 aufgelistet:

Cadbury – Gorilla Drummer
Launch online: August 2007
Views on Youtube: 5m + lots of other user generated versions
Agency: Fallon
Creative director: Juan Cabral

Smirnoff – Green Tea Partay
Launch online: August 2007
Views on Youtube: 3.4m
Agency: J Walter Thompson, New York
Creative director: Ty Montague

Ray-Ban – Catch Sunglasses
Launch online: May 2007
Views on Youtube: 3.2m + user generated content
Agency: Cutwater
Creative director: Travis Britton

Blendtec – Will it Blend?
Launch online: July 2007
Views on Youtube: The IPhone version has reached 2.7m since July, “Will it Blend?” virals have passed 20m views on Youtube in total since the beginning in November 2006.
Own Productions

Lynx/Axe – Bom chicka wah wah
Launch online: May 2007
Views on Youtube: 2.6m
Agency: BBH, Copenhagen
Creative directors: William Gelner/ Rosy Arnold